Every Portrait Has a Story
Fjällräven Foxtrail

Back in August 2022 I hiked the Fjällräven Classic in Sweden for the third time, armed with my camera and the idea of taking the portraits of my fellow hikers. It was a special experience and I was blown away with the response and the finished photographs. But it was even more special when I met some people working for Fjällräven along the hike who were interested when they found out about my project. Conversations with the team followed after the hike, and I’m beyond thrilled that we have negotiated a selection of images to be used to market the Classic events for the next few years. These events have a special place in my heart, and Fjällräven have been my dream company to work with for a few years now, so it feels like the perfect synergy for this project. The team also wrote up an interview with me about the project, which you can see on the Tales for the Foxtrail website here.